As with every decision in life, there are pros and cons to buying or selling a home in winter. Many homeowners believe selling a home during the colder months is not a good idea and that spring is the best time to sell. This isn’t exactly true. Most real estate markets across the country do experience a spring rush, however, the winter season may be a good fit for many reasons.

Selling a Home in the Winter

Less Competition

Traditionally, the winter home buying season isn't very busy because most buyers scoop up properties during the spring and summer, leaving only a select few for the colder months. The fewer comparable homes for sale, the greater the probability a buyer will look at your home. Simply put, it’s supply and demand. If there are fewer homes to choose from, the demand for your home has just increased. Not only will less competition increase the probability of showings, but it will also increase the probability that an offer will be received and you will get the maximum amount of money for your home.

Serious Buyers Are Out There

Homes are sold and bought 365 days a year, but serious buyers will continue to look at homes no matter what time of year it is. Buyers looking during the winter months are motivated buyers. These motivated buyers might have a pressing matter that is pushing them to close on a house quickly – particularly before the weather conditions become even more challenging. It’s also about quality vs. quantity. For example, if one home needs the carpet replaced and another already has a brand-new carpet, most buyers will choose the latter home.

The Best Real Estate Agents are Up to the Challenge

As a seller, you need an experienced real estate agent to help you reach your goals. Selling during the winter can pose unique challenges, but also unique opportunities. A good real estate agent will know how to adapt to the current season and market their listings to reflect that. They can also help with suggestions and tips on how to sell a home during the winter season.

Staging for the Holiday Season

Many real estate professionals believe proper staging is one of the primary reasons a home sells. While staging certainly helps, many buyers still have a hard time envisioning themselves in a home no matter how it looks. However, there are some buyers who can easily be "sold" on a home because of the staging. Simple seasonal staging such as adjusting the color of the decor or having an aroma in the air relative to the time of year can go a long way with some buyers and possibly be the difference between a home selling or not. And during the winter months, most homes are prepared and decorated for the holidays to show off the warmth and approachability of the home.

Buying a Home in the Winter

Winter Could be a Perfect Time to Buy

Just as with selling in the winter months, buying can also have its perks; inventory is lower, buyers come out in smaller numbers, and sellers may be motivated because of a job move or life change and could be more willing to negotiate. All that adds up to an opportunity for the buyer to save money.

Take Advantage of the Mild Weather

The cool weather could also offer a better buying experience. Many people don’t like shopping for homes during the heat of the summer months because driving and walking around in hot weather is just not fun! Take advantage of the milder weather and explore homes and neighborhoods rather than just driving by or sweating through a day of showings.

Winter Season Pricing is Down

Seasonal home prices are typically lowest in January and February, meaning home buyer affordability is at its highest. Increased home affordability means: 1) it costs less to buy now than it will in spring or 2) you can buy more house (more square footage, higher level of finish, better condition, and a more desirable location) for the same amount of money.

Quicker Transactions

For buyers and sellers, during the winter months, there are fewer real estate transactions than there are in the springtime. The fewer transactions mean the mortgage lenders have fewer loans to process, title and escrow companies have fewer closings, and home inspectors have fewer inspections. All of these factors should lead to a quicker transaction and closing for all the parties involved. In the end, the best time to buy is when a seller is motivated to sell, and the best time to sell is when a buyer is motivated to buy.